A highly anticipated, heavyweight collaboration! New Era Korea X Pokémon introduces the Korea-exclusive "Pokémon Custom Collection," differing from typical collaborations that simply print logos or fixed designs. This project focuses on "high customization" and "exclusive interactivity." Consumers can first choose their favorite Fitted or Snapback cap style, then use official limited edition accessories for DIY customization, allowing every Pokémon trainer and cap collector to create a unique, one-of-a-kind item.
1. First-ever "SNAPPs" Metal Eyelet Accessories (Available Online/Offline)
- Design: Innovative metal fasteners that seamlessly and securely lock into the eyelets on New Era cap crowns.
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Features: Popular Pokémon rendered in metal, adding subtle yet premium detail to the caps.
2. In-Store Exclusive "HEAT SEAL" Silhouette Patches (Physical Stores Only)
- Design: Offers a series of official Pokémon silhouette patches.
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Features: After purchasing a cap, customers can select patches at designated New Era Custom stores, where staff will directly heat press them onto the front, side, or back of the cap using a high-temperature heat press machine. Want a cap full of Snorlax? No problem at all!
The collection features many original and iconic Pokémon, satisfying fans of all kinds:
- SNAPPs Metal Accessories Feature: Pikachu, Gengar, Charizard.
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HEAT SEAL Patch Lineup: Popular characters such as Snorlax, Mewtwo, Dragonite, Ditto, Bulbasaur, Squirtle.
Release Info
- Release Date: May 8, 2026.
- Release Region: South Korea Exclusive.
- Purchase Channels: * New Era Korea Official Online Store (SNAPPs metal accessories and base caps only).
- Selected physical stores in Korea (New Era Custom stores in Seoul, Busan, Incheon, etc.), HEAT SEAL press service is exclusive to these locations.
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